"SmartSpots"™ Ad Research

Our exclusive SmartSpots™ program helps to deepen your relationship with clients and provide your advertisers with analysis of commercials that will make your clients' commercials better and positively influence consumer behavior.

This evaluation is conducted in a focus group environment to measure 5 key factors, which we call “the 5 C’s.”

Strategic Radio Solutions measures commercial effectiveness by measuring brand awareness and appeal before and after playing the commercial. We probe specifically into qualitative images of the client’s brand and how the commercial might influence a consumer’s view of the advertiser’s brand. We track ad recall, ad clarity and likelihood of purchase based upon the commercial message.