Kevin Cassidy, President
Kevin founded SRS in 1998 to specialize in strategic marketing, perceptual and tactical research and strategic consulting.
In 1999, Kevin joined AMFM to serve as a research specialist in the Office of Programming and Strategy in the role of Vice President of Music Strategy & Implementation. At the time, AMFM owned 450 stations across the USA. Kevin’s corporate role for AMFM was development of strategic research and the implementation of music strategy for AMFM’s top 30 markets, including New York, Los Angeles, San Francisco, Denver, Dallas, Houston, Boston, Philadelphia and Chicago.
When AMFM was acquired by Clear Channel, Kevin’s role changed to Senior Vice President and lead strategist for Broadcast Architecture, a division of Clear Channel. In his time in this role, he conducted strategic research and implemented winning programming strategies for over 50 markets across the US and in 22 different countries around the world.
Prior to joining AMFM, Kevin was a partner in The Research Group until he left in 1998 to form his own company. His prior experience includes positions as a Program Director and on-air personality for both major and mid-market stations. His direct format experience includes CHR, AC, Hot AC, Alternative and Country.