Electronic Music Test™

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Finally, there is a dial that measures "burn" and "unfamiliarity"!

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Our EMT is conducted in an auditorium, and we use the electronic dial to tap into a listener’s emotional response to what they see and hear…whether it be songs, talk programming or a TV commercial.

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The SRS dial is the only dial test that uses discrete buttons to measure ‘burn’ and ‘unfamiliarity’

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It is also the only dial test that shows you Title and Artist on the screen even during data collection!

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Our technique will make you feel like you are watching a listener with a PPM device!