The SRS Difference

Experience. When evaluating brand strength, instincts – and knowing where to look in the data for the story – are sharpened with time and repetition. We have over 50 years combined experience in music and radio in most major US markets, as well as in 24 countries worldwide.

Innovation. We are pioneers in Brand DNA research for media, and we offer the only digital dial technology with discrete buttons for "burn" and  "unfamiliar".

Our interactive Content Analysis personality testing is the industry’s most in-depth, insightful, actionable research to strengthen your programming between the songs. Our Content Analysis dial technology is the only one to feature an exclusive ‘tune-out’ button.

Depth. Our custom analysis and presentation is comprehensive and easy-to-understand, so it is easy to make the important programming and marketing decisions.

(Actionable) Results. Our Strategic Planning Meetings include a comprehensive Strategic Action Plan, so your entire team is focused on the most important activities.

Speed. We know time is of the essence. For example, we deliver
music test results within hours of testing, so your music can be
sorted and on-the-air the day after data collection.